Hi I'm Yassine Zidane
Senior Product Designer with 10+ years of experience across banking, government, and enterprise platforms. Native Arabic speaker specializing in design systems, RTL architecture, and complex data-heavy workflows.
Architecting a single-codebase, dual-directional design system for 22 MENA markets ahead of World Cup 2022.
Translating an intricate enterprise crowdlending portal into a responsive, mobile-first investment engine built to accommodate distinct investor profiles simultaneously.
Ten years of shipping, settled into four core tracks that sharpen each other every day.
End-to-end digital product design from discovery and user flows to high-fidelity, interactive prototypes.
Multi-theme, tokenized component libraries built for scale with strict governance, RTL Arabic mirroring, and code parity.
Bridging Figma and production code. Using custom plugins, token alignment, and AI tools to eliminate handoff friction.
WCAG-compliant experiences. Structuring contrast, keyboard navigation, and semantic hierarchy so no user is left behind.
Feedback from product leaders, engineering managers, and founders I've collaborated with.
“I worked with Yassine for almost 2 years—he is extremely professional, full of energy and ideas, and someone who consistently elevates the whole team.”
“It was a pleasure working with Yassine. He has a good eye for UI design, grasps new things quickly, and provides solid user experience insight to product design.”
“One of the best designers I've worked with. He helped significantly in designing and developing my platform, brought valuable design insights, and was strictly on time.”
« من افضل المصممين اللي عملت معهم، ساعدني كثير في تصميم وتطوير موقعي، ومشاركة افكار جميلة في تصميم الموقع، ملتزم بالوقت، انصح بالعمل معه »
Thoughts on product design, design systems, and building digital products.
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